But let’s be honest, you don’t have the time — or the expertise — to whip up a 2,000-word blog post or write a whole case study by yourself.
What you need to do is hire someone who does. Someone who knows how to wield words with ease. Someone who can turn your ideas into valuable content. You need to hire a content writer.
First things first— let’s define what a content writer does.
Content writers help you produce valuable written content for your business. Unlike copywriters who specialize in persuading people to take action, content writers focus on educating and informing your audience.
They combine storytelling, content marketing, and journalism to produce a wide range of content like:
But their tasks don’t stop there. Aside from actually writing, content writers are also responsible for a lot of things behind the scenes. Here are some of their tasks:
Content writers are excellent researchers. Think of them as a cross between a marketer and a journalist — they combine digital marketing skills with solid writing chops.
To create an article, they scour the internet for valuable information. They thoroughly read about unfamiliar topics, chase down relevant stats, and hang out at forums. Then, they spend hours distilling all that information into one cohesive piece.
Aside from researching on good ol’ Google, a content writer also takes the time to interview experts.
They know that anecdotes, real-life experiences, and helpful advice add more value to an article. To enrich their work, they reach out to relevant people, ask insightful questions, and conduct surveys.
In large organizations, a content manager is responsible for scheduling articles on your website. But if you’re a small business, a full-time content writer can do this task for you.
Aside from simply uploading and scheduling an article, content writers make sure that your content is formatted for readability. They break down huge chunks of text using elements like:
Content writers not only make sure that you’re producing awesome content — they make it look awesome, too.
SEO and content marketing will always come hand in hand, especially if you’re producing blog content. A good content writer knows how to apply basic SEO principles. They write for people first, but they also make sure that the articles are optimized for search engines.
A proactive content writer will pitch topics to add to your content calendar. They’ll come up with ideas that benefit your audience and enrich your content library.
They can also turn other types of content like podcasts, video tutorials, and webinars into in-depth articles and social media posts. Lastly, they can refresh old blog posts by adding new data, insights, and updates.
Content writers are essential to any business that wants to leverage content marketing to hit its business goals. They’re especially useful if you want to:
Sounds like you? Tell us about your ideal content writer today and we’ll help you find them.
Aside from helping you achieve your content marketing goals, hiring an excellent content writer can also have a positive impact on your overall business growth. Here’s what’s in it for you:
Content writers help you cut back on advertising costs by creating search-optimized content. Instead of spending thousands of dollars on ads to funnel customers to your site, your content writer can organically attract traffic through SEO articles instead.
You can also save as much as 80% in labor costs when you hire a content writer from the Philippines. They’re excellent folks who can write native-level English and deliver high-quality work at a significantly lower rate than local counterparts.
Learn more: Why founders love outsourcing work to Filipinos
A good writer can help you create content that attracts inbound leads.
Unlike outbound prospects, inbound leads are already interested in your business. They view your product or service as a solution to an existing problem, so they’re more likely to convert. A steady stream of inbound leads can improve revenue and even retention.
Aside from attracting leads, a content writer can also help you grow your email list by creating lead magnets like PDF guides, whitepapers, and ebooks. With their help, you’re not just attracting high-quality leads, you’ll be able to nurture them, too.
Writing good content takes time. A basic 1500-word article, for example, can take several hours to complete. If you want to leverage content marketing but don’t have time, delegate this task to an experienced content writer instead.
They can do a better job — plus you’ll be able to focus on tasks that require your specific expertise. By hiring a content writer, you’ll finally be able to turn your ideas into valuable assets without sacrificing your time.
Content marketing is all about playing the long game. For example, a well-ranking article can bring in traffic months after you hit publish. A useful lead magnet can do the same by attracting email subscribers while you sleep.
Hiring a competent content writer is the first step in executing your content marketing strategy. With their help, you’ll be able to reap the benefits of content marketing for years to come.
Excited to hire a content writer? Let’s talk about the qualities and skills you need to look for in one. Here’s what we’ve got:
The competition to find good content writers is tough — but Shepherd makes it easy for you. As a headhunter agency for remote staff, we help clients find the best content writers without them having to jump through hoops.
Here’s what happens when you work with us:
Fill out this form and let us know about your ideal content writer. We recommend preparing a job description beforehand, so feel free to use the section above as a guide!
We’ll hop on a call to iron out the details. Then we’ll pair you up with a project manager who will be your point of contact during the entire process.
Our talent scouts and assessors will commence a search for the best content writer for your business. To make sure they meet your requirements and preferences, each candidate will undergo a thorough screening process.
After screening and assessment, we’ll give you a shortlist of the best candidates. You can review their profiles and schedule an interview to get to know them better.
After you pick the best content writer for your biz, we’ll hand the relationship off to you and you can start onboarding them into your team. That’s it!
When you use our service, you don’t need to post on random job boards or spend hours reviewing resumes. All you need to do is let us know about the person you wanna hire, show up for the interviews, select the best one, and then hire them. It’s that simple.
According to Indeed and Talent, the average content writer salary in the US is somewhere around $4,100 - $4,500 a month. That’s around fifty grand a year.
Hiring a Filipino content writer costs significantly less. Depending on the scope of their tasks and experience, you can hire one for only $900-$1100 a month, full-time.
You’ll save as much as $40,800 a year in hiring costs. You can use these savings to invest back in your business or to hire more writers and grow faster.
Learn more: Remote work salary guide for employers
Content marketing is a lot like real estate: the best time to start doing it was yesterday. The second-best time to do it? It’s now.
By hiring a good content writer, you’ll be able to leverage your time while attracting leads, growing your audience, and building content assets that will keep on providing value for years to come. Hire a content writer with Shepherd and start reaping those benefits today.
You should hire a content writer if you want to grow your business through content marketing. Hiring one also makes sense if you want to achieve the following goals:
Hiring a content writer from the Philippines costs around $900-$1100 a month, full-time. This is significantly less than local counterparts. Is hiring Filipino remote staff worth it? Find out here.
A content writer is responsible for creating content that informs and educates. They produce assets like blog posts, extensive guides, lead magnets, case studies, infographic content, and the like. They also conduct in-depth research, apply SEO principles, pitch articles, and repurpose existing content.
We'll find you amazing remote employees in the Philippines.