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Everything You Need To Know About Hiring A Social Media Assistant

Struggling to show up on social media? A virtual assistant might help. Here's how.
“Showing up on social media is easy as pie” — said no founder ever.

As a business owner, you’ve probably got a million things on your plate. As much as you’d like to stay consistent on social, you simply don’t have time to post content or respond to comments.

The good news is you can hire a social media virtual assistant to help you out.

Here’s everything you need to know about hiring one:

In this post:
  • What do social media virtual assistants do?
  • Who needs social media virtual assistants?
  • The benefits of hiring a virtual assistant for social media
  • What to look for in a social media virtual assistant
  • How much should you pay a social media virtual assistant?

What do social media virtual assistants do?

Social media virtual assistants are highly-skilled remote staff who specialize in helping you manage your social media channels. Creative and full of ideas, these VAs can help you brainstorm, produce, and measure the performance of your content.

Here’s a closer look at some of their tasks:

Creating social media content for various platforms

A huge chunk of a social media assistant’s task is to create posts for various platforms. This involves coming up with creative concepts as well as producing written and visual content.

What kind of content can they make?

It depends on the platform you want to focus on.

For example, if you’re on Instagram, your assistant will likely focus on creating visual content like graphics, carousel posts, stories, or reels. On the other hand, if you’re building an audience on Twitter, they might prioritize writing short, punchy posts and engaging threads.

If you want to grow on Tiktok, they’ll help you produce fun and trendy videos. You get the idea.

The bottom line is that a social media virtual assistant can help you produce consistent, high-quality content.

Scheduling posts

An excellent social media VA leverages their time by scheduling posts ahead. They’re in charge of managing a social media calendar and are familiar with various publishing tools. They also keep tabs on relevant holidays, events, promotions, and trends.

Analyzing performance

Aside from scheduling, a social media virtual assistant is also responsible for analyzing the performance of posts. They keep track of engagements, reach, and conversions and use this information to check if your current strategy is working. If it’s not, an awesome VA would go the extra mile and suggest a new strategy or action plan.

Engaging with your audience

Engagement helps you build genuine relationships with your followers and allows you to create a thriving community. Your social media virtual assistant can take this fulfilling but time-consuming task from your plate and spark conversations with your audience on your behalf.

Researching ideas and trends

Last but not least, a social media virtual assistant helps you come up with fresh ideas and new ways to grow your following. They watch out for trends, study algorithms, and look for opportunities to build your audience and maximize your social media presence.

Who needs social media virtual assistants?

Social media has become an essential part of any modern marketing strategy. You’ll most likely benefit from hiring a social media virtual assistant if:

  • You’re struggling to post high-quality content consistently
  • You’re a business owner who does not have time to engage with your audience
  • You want to use social media to improve brand awareness and attract new customers
  • You want to grow your following
  • You want to create a loyal community around your brand
  • You’re an absolute newbie and don’t have an idea where to start

Benefits of hiring a social media VA

You’ll buy back your time

Not everyone is good at playing the social media game — and that’s okay. By handing this task off to a virtual assistant, you’re not only letting an expert take the reins — you’re also buying back time to focus on things that need your specific skills and attention.

With a social media virtual assistant, you can spend your energy on tasks that only you can do, like thinking of ways to grow your business or spending quality time with your family and friends.

You’ll be able to hit your social media goals

Hiring a social media virtual assistant means you’ll finally be able to hit your social media stride.

Whether you’re on social media to boost brand awareness, connect with your audience, or establish your authority, your assistant can help you achieve these goals by producing fun, engaging content.

You can cut back on paid marketing costs

Social media is one of the best ways to attract leads organically. By leveraging your social media connections, you’ll be able to cut back on paid advertising costs. Bonus: you get to build a loyal following in the process, too.

You’ll be able to create a thriving community

It’s cheaper to keep your customers versus finding new ones. With a social media VA helping you build a solid community around your brand, you’ll be able to boost brand loyalty and improve retention.

What to look for in a social media virtual assistant

Excited to hire a social media VA? Here are the skills and traits that you should look for:

  • Digital marketing experience - the ideal assistant must have a background in digital marketing. They should know how a typical marketing funnel or flywheel works and understand where social media fits in the grand scheme of things.
  • Understanding of social media marketing strategies - they should help you come up with actionable strategies to hit your social media goals.
  • Expertise in handling social media accounts on various platforms - they’re avid social media users themselves and love implementing ideas across different platforms. They know the ins and outs of various social media channels.
  • Familiarity with tools like Canva and Hootsuite - the ideal assistant is creative and knows how to use content creation and scheduling tools.
  • Initiative and resourcefulness - they’re self-starters with great initiative. They don’t just sit around and wait — they actively come up with creative solutions to problems.
  • Excellent communication skills - they must be able to communicate ideas and feedback clearly. They should also be able to follow your brand voice when creating content and engaging with your audience.
  • Positive reception to feedback - constructive criticism is part of the job. The ideal assistant must know how to take this type of feedback well. They should also know how to push back and pitch ideas of their own.
  • Eagerness to learn - they should be excited to learn new things and are willing to be trained.

How to hire social media assistant using Shepherd

Finding excellent social media specialists is tough, but we make it easy.

Shepherd is a headhunter agency that specializes in finding awesome social media VAs at a fraction of the local cost. Here’s how you can hire an excellent virtual assistant for social media using our service:

Step 1: Let us know about the position you're hiring for

Fill out this form to let us know about the candidate you’re looking for. We’ll be asking for a job description, so make sure to have one ready. Feel free to use this post as reference!

Step 2: We’ll kick off a search

We’ll hop on a call with you to discuss details and then introduce you to a project manager who will be your point of contact throughout the process.

Our team of talent assessors and scouts will then kick off a search for the best candidates. Each candidate will go through a rigorous screening process before being presented to you.

Step 3: Choose from a list of vetted candidates

We’ll present a bunch of highly vetted candidates to you. You can schedule an interview to see which candidates best fits the social media assistant job.

Step 4: Hire the best social media virtual assistant and start taking back your time

Select the best virtual assistant from our list of vetted candidates. Once you hire them, we’ll hand off the relationship over to you and you can start delegating tasks to them.

How much should you pay a social media virtual assistant?

Depending on the scope of the role, you can hire a Filipino social media virtual assistant for around $800 - $1,200 a month, full-time. That’s around 80% less than local equivalents. Learn more about typical salary ranges for various positions here.

Related: Why we love working with virtual assistants from the Philippines

Ready to hire a social media assistant?

Succeeding in social media takes consistency, hard work, and creativity. If you’ve got too much on your plate or don’t know how to launch your brand’s social media channel, a virtual assistant can help.

Hire one today and start taking back your time.

FAQs about working with virtual assistants for social media

What is a social media virtual assistant or manager?

A social media virtual assistant or manager is an individual who specializes in brainstorming, creating, and managing social media channels for a brand or business. They help business owners grow their social media presence by:

  • Creating written or visual content
  • Engaging with followers
  • Researching for topics and trends
  • Managing a social media calendar
  • Analyzing performance

What should a virtual assistant post on social media?

It depends on your goals. If your goal is to reach more people, they can create relatable and viral content around your brand. If you want to focus on educating your audience, they can help you create informative posts and interact with your followers.

The content that they post will also depend on the social media platform.

How much does a social media virtual assistant cost?

A social media assistant’s salary can range from $800-$1,200 per month, full-time. This will depend on their experience, skill set, and scope of work.

Get the hiring guide here

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Get the salary guide here

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