As a business owner, you’ve probably got a million things on your plate. As much as you’d like to stay consistent on social, you simply don’t have time to post content or respond to comments.
The good news is you can hire a social media virtual assistant to help you out.
Here’s everything you need to know about hiring one:
Social media virtual assistants are highly-skilled remote staff who specialize in helping you manage your social media channels. Creative and full of ideas, these VAs can help you brainstorm, produce, and measure the performance of your content.
Here’s a closer look at some of their tasks:
A huge chunk of a social media assistant’s task is to create posts for various platforms. This involves coming up with creative concepts as well as producing written and visual content.
What kind of content can they make?
It depends on the platform you want to focus on.
For example, if you’re on Instagram, your assistant will likely focus on creating visual content like graphics, carousel posts, stories, or reels. On the other hand, if you’re building an audience on Twitter, they might prioritize writing short, punchy posts and engaging threads.
If you want to grow on Tiktok, they’ll help you produce fun and trendy videos. You get the idea.
The bottom line is that a social media virtual assistant can help you produce consistent, high-quality content.
An excellent social media VA leverages their time by scheduling posts ahead. They’re in charge of managing a social media calendar and are familiar with various publishing tools. They also keep tabs on relevant holidays, events, promotions, and trends.
Aside from scheduling, a social media virtual assistant is also responsible for analyzing the performance of posts. They keep track of engagements, reach, and conversions and use this information to check if your current strategy is working. If it’s not, an awesome VA would go the extra mile and suggest a new strategy or action plan.
Engagement helps you build genuine relationships with your followers and allows you to create a thriving community. Your social media virtual assistant can take this fulfilling but time-consuming task from your plate and spark conversations with your audience on your behalf.
Last but not least, a social media virtual assistant helps you come up with fresh ideas and new ways to grow your following. They watch out for trends, study algorithms, and look for opportunities to build your audience and maximize your social media presence.
Social media has become an essential part of any modern marketing strategy. You’ll most likely benefit from hiring a social media virtual assistant if:
Not everyone is good at playing the social media game — and that’s okay. By handing this task off to a virtual assistant, you’re not only letting an expert take the reins — you’re also buying back time to focus on things that need your specific skills and attention.
With a social media virtual assistant, you can spend your energy on tasks that only you can do, like thinking of ways to grow your business or spending quality time with your family and friends.
Hiring a social media virtual assistant means you’ll finally be able to hit your social media stride.
Whether you’re on social media to boost brand awareness, connect with your audience, or establish your authority, your assistant can help you achieve these goals by producing fun, engaging content.
Social media is one of the best ways to attract leads organically. By leveraging your social media connections, you’ll be able to cut back on paid advertising costs. Bonus: you get to build a loyal following in the process, too.
It’s cheaper to keep your customers versus finding new ones. With a social media VA helping you build a solid community around your brand, you’ll be able to boost brand loyalty and improve retention.
Excited to hire a social media VA? Here are the skills and traits that you should look for:
Finding excellent social media specialists is tough, but we make it easy.
Shepherd is a headhunter agency that specializes in finding awesome social media VAs at a fraction of the local cost. Here’s how you can hire an excellent virtual assistant for social media using our service:
Fill out this form to let us know about the candidate you’re looking for. We’ll be asking for a job description, so make sure to have one ready. Feel free to use this post as reference!
We’ll hop on a call with you to discuss details and then introduce you to a project manager who will be your point of contact throughout the process.
Our team of talent assessors and scouts will then kick off a search for the best candidates. Each candidate will go through a rigorous screening process before being presented to you.
We’ll present a bunch of highly vetted candidates to you. You can schedule an interview to see which candidates best fits the social media assistant job.
Select the best virtual assistant from our list of vetted candidates. Once you hire them, we’ll hand off the relationship over to you and you can start delegating tasks to them.
Depending on the scope of the role, you can hire a Filipino social media virtual assistant for around $800 - $1,200 a month, full-time. That’s around 80% less than local equivalents. Learn more about typical salary ranges for various positions here.
Succeeding in social media takes consistency, hard work, and creativity. If you’ve got too much on your plate or don’t know how to launch your brand’s social media channel, a virtual assistant can help.
Hire one today and start taking back your time.
A social media virtual assistant or manager is an individual who specializes in brainstorming, creating, and managing social media channels for a brand or business. They help business owners grow their social media presence by:
It depends on your goals. If your goal is to reach more people, they can create relatable and viral content around your brand. If you want to focus on educating your audience, they can help you create informative posts and interact with your followers.
The content that they post will also depend on the social media platform.
A social media assistant’s salary can range from $800-$1,200 per month, full-time. This will depend on their experience, skill set, and scope of work.