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How a Digital Agency Hired A Marketing Coordinator for $1,200/mo

Learn how our clients utilize Shepherd to hire top overseas talent.
Success Stories is a regular series all about the talent our clients hire via Shepherd and how much they cost. New here? Shepherd is a headhunter agency that helps small businesses hire top overseas talent for 80% less than US equivalents.

Editor’s note: some customers prefer not to be named, so we’ve purposefully removed their company name in this article. We’re their secret weapon :-)

What does this client’s business do?

The client is a boutique digital marketing agency based in Miami and New York City. They specialize in performance advertising on social media platforms. Their services include media buying, UX consultation, and creative ideation.

Who was hired and what was their role?

The digital marketing agency needed a marketing coordinator who can help them generate awareness and demand for their agency services. The hired candidate will assist with project management and implementation of their inbound and outbound marketing strategies. At Shepherd, we were able to source Rafael—an experienced digital marketer—for them.

As a marketing coordinator, his tasks include:

  • Managing their content marketing strategies for their blog and newsletter. In the future, this will include content creation and distribution.
  • Publishing blog articles (written by the agency’s co-founders) into WordPress, complete with accompanying images and video.
  • Ensuring a strong web presence by sharing content through various channels.
  • Maintaining their e-mail list.
  • Publishing their monthly newsletter using MailChimp.
  • Looking for guest posting opportunities.
  • Applying content changes to their website (hosted on WordPress).
  • Analyzing web traffic metrics in Google Analytics to understand content performance.
  • Helping manage their outbound content marketing program, which will be facilitated using a cold e-mail outreach software.

What is the salary of the individual they hired?

Raf now works full-time in the client’s time zone for $1,200/month.

What was the candidate’s background prior to being hired?

Raf’s 12 years of experience in digital marketing includes developing WP sites using Divi, designing and publishing newsletters, and setting up e-mail automation using Mailchimp. He is a results-oriented individual who takes pleasure in problem-solving, which makes  him a great fit for the agency.

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