Ask any marketer, and they’ll tell you that design plays a key role—from your social media assets to the videos you upload on YouTube.
But, let's face it, you may not have the knowledge, skills, and more importantly, the time to do everything yourself.
This is where hiring a multimedia designer will come in handy.
Multimedia designers are specialists skilled in creating graphics and animation for websites, social media, TV, films, and other forms of advertising.
Unlike graphic designers who focus on creating static visual assets and printable materials, multimedia designers also produce animated content and videos that you can publish on various online channels.
They may also be in charge of curating your social media posts, and posting them for you. Got videos in your drive that are begging to be edited? They can help you with that.
In a nutshell, these professionals are trained to:
Multimedia designers are all-rounders. If you need someone to take ownership of your visual assets, hiring a multimedia designer is a step in the right direction.
All business owners need a multimedia designer, but those in service-based industries will benefit the most. They’re a great addition to your team if you would rather:
Through optimized and eye-catching visual assets, a multimedia designer can help you attract more clients, gain more visibility, and propel your brand in front of your target audience.
As a business owner, we know you have a lot on your plate. You continuously worry about reaching more leads, gaining more clients, and generating profit.
So, in an effort to cut back on costs, you may try to wing it and go the DIY route. But ask yourself, "How much is your time worth?" Is designing marketing collateral an income-generating activity? Or is making client calls and networking a bigger priority?
Hiring a multimedia designer can help you free up your time so you can do the important stuff. By hiring a professional multimedia designer, you’re able to:
Sure, grabbing a couple of templates from Canva, playing around with the design, and posting them on your social media is easy enough. But conceptualizing the design to fit your brand and its goals takes more time and effort than you think.
Hiring a trained multimedia designer will help you save energy, effort, and your most important resource—time.
If your business sells pretty much the same thing as a thousand other businesses, then you will definitely need to set yourself apart from them.
A consumer can tell when a design is done by a professional versus one that is done by an amateur. Hiring an experienced multimedia designer will help give your brand a professional and legitimate feel that you may not be able to achieve on your own.
By hiring a professional multimedia designer, you avoid the mistakes most business owners make in creating their own marketing materials, like trying to incorporate too much in their design.
A professional will know which elements to include and which ones to avoid while keeping the vision you have for your brand in mind.
Say that you're in the luxury real estate business. You may not know that incorporating loud colors like pink and yellow will hurt your brand. Sure you may love the colors, but you won't be attracting the right audience.
You have to create a design that matches the product or service you are offering. Hiring the right multimedia artist can help you with that.
When you’re on the lookout for a multimedia designer, you’d want to make a checklist of their hard and soft skills.
Hard skills are abilities taught and mastered through continuous practice. When hiring a multimedia artist, keep your eyes peeled for these:
Soft skills are personal traits that allow someone to interact and work with people (especially managers and colleagues). These are the common soft skills you’d need:
Hiring a multimedia designer may seem intimidating, especially if you want to hire remotely. That's where we, your friends at Support Shepherd, come in. We’ll teach you how crazy simple it is to delegate tasks, and how you can claim your time and your life back.
We are a headhunting agency specializing in finding the right multimedia designer for you based on your needs and budget. Here's how we can help:
Fill out our form, and give us a brief description of your business and the position you are looking to hire.
Once you’ve informed us of the position you want to fill, we’ll set up a call with you and assign a project manager. We have a team of assessors and scouts who will search for the best candidates to match your needs. Before we present them to you, each candidate will undergo a strict vetting process to ensure the top-notch quality of the candidates.
Through our vetting process, only candidates who best match your requirements will make it through.
Pick the best among the candidates we present to you, and once you've made your choice, we'll hand over the working relationship to you. You can then start collaborating with your designer on your vision for your brand.
Due to training and/or formal education these designers go through to attain their level of skill, hiring one can be pretty expensive. In the US, an entry-level multimedia designer's annual salary is typically around $46,000, with the average salary at $69,000 per year or approximately $33/hour.
But you don’t have to fork up that much. There are equally skilled multimedia designers in the Philippines who can do the same high quality and volume of work—for less. You can hire a multimedia designer full-time for only around $1,200 - $1,500.
In case you're curious about hiring a remote worker from the Philippines and why you should do it, click here.
Building a brand, getting your name out there, and ensuring you show up online consistently isn't as easy as it seems. But with the right help, you can 10x your brand's visibility. It all starts with hiring the right multimedia designer.
Contact us, and we'll be more than happy to help you achieve your business goals.
Multimedia designers are highly skilled individuals who specialize in creating graphics, animated content, motion graphics, and videos. They help you create consistent branding materials and visual content to attract and retain leads.
Multimedia designers are essentially graphic designers who also know how to create other types of visual media like videos, animations, GIFs, and augmented reality (AR) stickers, and the like. Depending on their skill set, they may also know how to incorporate audio into their work.
Graphic designers, on the other hand, usually focus on creating static visual assets that can be used digitally or printed onto physical products.
Use Shepherd. We’re a headhunter agency that specializes in finding talented remote staff like multimedia designers for a fraction of the cost. Tell us about the multimedia designer of your dreams and we’ll find one for you.